Expand or Reduce · Conciseness
Just the
Headline
A powerful exercise in conciseness.
Start with a 2-minute story — and reduce it to just 3 words.
Start with a 2-minute story — and reduce it to just 3 words.
Learn to strip away fluff and identify what truly matters.
Individual participation within teams of 5 partners (A–E).
Forces your brain to find the "Core Message" under time pressure.
Full, detailed version — all the context and emotion.
Another story, but shorter. Building the habit of brevity.
Half a minute — what's absolutely essential?
Just 15 seconds — only the core remains.
Reduce the entire story to just 3 words. The ultimate headline.
Tells a personal story
⏱️ 2 minTells a personal story
⏱️ 1 minRetells A's story
⏱️ 30 secRetells their own story
⏱️ 15 secReduces the story to just 3 words
📝 3 words"I was 22 and had just moved to a new city. I didn't know anyone. I remember walking through the park on a cold autumn morning, feeling completely lost. I sat on a bench and started sketching — something I hadn't done in years. That's when an elderly man sat next to me and asked about my drawing. We talked for an hour. He told me about his life, his travels, his regrets. And I realized... I wasn't so lost after all. I just needed to start creating again."
Full version"Create to Connect"
The essence: creativity reconnected the storyteller to the world.
🎯 Final headline✂️ Everything else was fluff.
"I spent a year volunteering in a remote village. At first, I struggled with the language and the isolation. But the local children taught me their games, and I taught them English. By the end, I felt like I had found a second home."
1-min version"Home Found Abroad"
The essence: connection transformed a foreign place into home.
🎯 Final headlineWhen time shrinks, you can't keep everything. You must choose what's truly important.
By the 3-word stage, only the absolute essence remains — the "headline" of your story.
You learn to communicate with precision, making every word count.
Emails, presentations, meetings — the skill of finding the core message is universal.
💬 "If you can't explain it simply, you don't understand it well enough."