Part B · The Innovation Ignition

The ₹10
Story Pitch

Sell an Indian object using: Problem → Solution → Benefit.
40 minutes · Creative · Fun!
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The Pitch Formula

Problem → Solution → Benefit
❓

PROBLEM

What problem does your customer face?

Identify a real struggle or annoyance.

💡

SOLUTION

How does your ₹10 product solve it creatively?

Think outside the box!

🎉

BENEFIT

Why is it the funniest/best solution?

Make them laugh or feel inspired!

📌 Example Pitch — ₹10 Object: A Paperclip

Problem: "Your desk is a mess. You can't find that one important paper."

Solution: "This ₹10 paperclip holds your world together — literally."

Benefit: "For just ₹10, you get peace of mind. No more lost papers. No more chaos. You become the master of organisation!"

💡 Problem → Solution → Benefit
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Your ₹10 Pitch

Pick an Indian object. Sell it in 60 seconds!

❓ PROBLEM

What struggle does your customer have?

💡 SOLUTION

How does your ₹10 object fix it?

🎉 BENEFIT

Why is this the best (and funniest) solution?

🪔 Indian Object Ideas

Bindi · Chai Cup · Earthen Diya · Rangoli Stencil · Kajal · Paan Leaf · Mango Pickle · Incense Stick

⏱️ 40 minutes · Teams of 2–3 · Present your pitch with creativity!

🎯 Problem → Solution → Benefit
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