Long messages hide the actual point.
Too many details make decisions difficult.
Too much content makes audiences lose focus.
“If they remember only ONE thing, what should it be?”
Information your audience needs to know.
Information that distracts, repeats or adds little value.
What is my main point?
What does my audience need to know?
Why does it matter to them?
Then ask: “What can I remove?”
“The project started last month. We had several meetings. There were some problems with the supplier. Some team members were also unavailable. We tried to solve the problems, but unfortunately…”
“The project is delayed by two weeks because of a supplier problem.”